Last week DaddyHalbucks caught a lot of flack for his valuation of the branding potential for the domain MilfLovers dot com.
It sold for x,xxx on ebay, and i think he was right about the brand-building potential in that name.
Today, i listed MilfsLover.com at Ebay. Domain has the exact same words, same length, and i copied his auction text exactly, just changing the domain name:
http://cgi.ebay.com/ws/eBayISAPI.dll...m=140041271041
I bet it brings less than 10% of what DH's name brought... and i think that proves his point regarding domain brand value.