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I think hes taking about "ROI - Return on Investment" - are your sites paying themselves off and making bank or are you constantly sinking time and cash into them with minimal returns.
Ratios are a good indicator of overall how your doing, but I agree, they shouldn't be the benchmark everyone in marketingspeak holds them up to.
"MY PROGRAM DOES 1:150!!!!! SIGN UP NOW AND MAKE BANK WITH ME!" - bullshit - seasons change, as well as the traffic.
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i like waffles
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