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While it is true that Google is by far the most important search engine these days, its also where competition is the fiercest. Lycos and AV are small but with a little work they can be cost effective. Inktomi still powers MSN so it still has serious traffic, plus it was bought by Yahoo recently. These three certainly don't compare with Google but you're more likely to be able to achieve results with them.
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"Every normal man must be tempted, at times, to spit on his hands, hoist the black flag, and begin slitting throats."
--H.L. Mencken
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