Why do sponsors display URL on banners?
I see sponsors displaying their direct URL on banners (from buttons to FPAs) intended for affiliate webmaster use. I mean I guess they hope to get some type-ins from surfers, but since those banners are only for promotion on webmasters' sites, isn't this a sort of "bypassing" them? And if this is not what is intended, why is the URL mentioned there? Maybe just as some sort of site identification? I am always reluctant to put such banners on my pages, since type-ins would give me no credit.
Someone told me there aren't many surfers typing-in the url, since they are lazy to do so and don't know/don't care about these things, but then again - why are they mentioned?
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