Be careful with legal zoom or any other self help TM filing. With TMs you get out what you put in. If you do it wrong, you may waste all the time and effort not to mention the time building the brand.
A TM is only as strong as the filing and your protection of it. It isnt hard but it is tricky, especially once you start to get office action notices from USPTO.
We do TMs that are relatively no issues for $1000 including the USPTO fees. Saving a couple hundred might seem like a good idea until you have to litigate your mark the the IP attorney you hire tells you that you did something wrong in the filing process. Too late then.
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