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Old 10-23-2008, 12:30 PM  
kristin
GOO!
 
Industry Role:
Join Date: Sep 2002
Location: Back Home : )
Posts: 9,768
EvilGeniusCash Resume:

• Created and implemented online marketing techniques and promotional campaigns. Responsible for monitoring and managing online advertising campaigns as well as using statistical data to ensure ad expenditure maximized ROI.
• Exclusively accountable for the design, inception, and implementation of trade show booths. Functions included concept design, research, vendor management, construction, supervision of promotional team, and coordination with event personnel.
• Organized entire trade show; the many facets included securing of locale, booth coordination, seminars, entertainment, transportation and lodging for attendees, security, event marketing, and secured funding through corporate sponsorships.
• Composed and published email newsletters, press releases, web site content, and various written marketing and promotional materials.
• Managed all employees and oversaw daily functions as well as long-term projects.
• Developed and facilitated marketing plans and budgets. Analyzed marketing plans and adjusted strategy and tactics to increase effectiveness.
• Provided strategic input and tactical assistance with the overall research and development, including analysis of industry and competitive trends, and the evaluation of suggestions from sales, marketing and advisory staff.
• Assisted in the full life cycle of product development, from design to implementation, and controlled product branding.
• Provided strategic creative direction and tactical execution of the development all marketing materials. Included assembling and coordinating the efforts of internal and external creative.
• Researched clientele, obtained over fifty corporate clients, negotiated pricing, and maintained all accounts.
• Managed web-based commerce through the functions of webmaster traffic trades, cross-sells and up-sells on websites, banner placements, website development and updates, and content purchasing.
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"Usually only fat guys have the kind of knowledge and ability that Kristin has."
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