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Shorting Google stock -- act of stupidity or genius?
It's obvious by now that Google's corporate evolutionary trajectory is very different from Yahoo's. Yahoo is basically a medial company with an advertising veneer. Google is more of a technology company with a robust and wideranging advertising platform. Moreover, it continues to expand its search marketshare and constantly improves its core technology.
However, Google (GOOG) IS an advertising-dependent company. During recessions, the advertising industry usually crashes. Do you see GOOG taking a beating due to its advertising exposure? Or does the adworks/doubleclick model have features that make it partially immune to economic meltdown?
If you were gonna short, at what price point will you sell and at what range will you buy back?
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