Quote:
Originally Posted by WiredGuy
How did they make millions giving their music for free?
WG
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they let people name their own price
but instead of giving 90% of the money to the record company, and paying for the production out of their 10% (standard deal) they kept all the money
Quote:
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The average price paid was $6 (£2.90) globally, but this figure was propped up by the 12 per cent who were willing to pay between $8 to $12 (£3.90 to £5.80) - the approximate cost of downloading an album from a retail service like iTunes, the report, by comScore, concluded.
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even though 62 percent did not pay anything.
The record industry likes to spin that number to argue that most people are cheap and this marketing doesn't work
however if everyone had paid full price
- radio head would have averaged 1.20 per album
- most of the free loaders were new fans who were just giving them a try
so radio head not only expanded their fan base but actually made more money doing it.