Quote:
Originally Posted by gideongallery
they let people name their own price
but instead of giving 90% of the money to the record company, and paying for the production out of their 10% (standard deal) they kept all the money
even though 62 percent did not pay anything.
The record industry likes to spin that number to argue that most people are cheap and this marketing doesn't work
however if everyone had paid full price - radio head would have averaged 1.20 per album
- most of the free loaders were new fans who were just giving them a try
so radio head not only expanded their fan base but actually made more money doing it. |
And how many albums did Radiohead sell this way? Not copies. But actual Albums.
And how many years had they been extremely popular and famous before this marketing tactic?
It's no secret that the records companies have always taken the biggest chunk of money from the artists.