While I think it's a great OPTION.. I'd like for it to remain wholly optional. I dont want them to EXCLUDE a great hobby store (for instance) just because it's in California and I'm in NY. Sure I'd be happy to be shown the NY ones, but there's some great ones out there in California too.
In short I dont want it to be used to exclude anything based on whatever criteria some third party decides.
Will they start showing only merchants who've agreed to collect state sales tax? How about if a state law prohibits the sale of vibrators and they decide to comply by not showing sex toy ads to known state residents? Etc etc.
I dont think these things would happen, but it's possible to do now, isn't it.
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