Fine tuning 404 error traffic.
I see a lot of posts about redirecting 404 traffic to sponsors or somewhere. My question is: are most of the surfers that get those 404 errors (which are a lot) are surfers snooping around looking for something or are they just legitimate mistakes?
I am talking about a pay site so if there were a % of legitimate mistakes I would want them to go back to the index page not a sponsor. Now if they were snooping I would want them sent somewhere else, not index.
Just wanted anybodies $.02.
Thanks
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Thanks,
Kit
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