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Let's take a real world example. Iphones. Iphone came out and changed the old cell phone market. A number of companies took a huge hit thanks to the iphone. At the same time it opened the door for countless people to get rich off the iphone. Think about Iphone accessories and iphone apps. The people that bitched, moaned and complained about how bad the iphone hurt their sales are probably still sitting around doing nothing. The people that embraced the change and looked for the opportunities that this new change presented made a killing.
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