Quote:
Originally Posted by fatfoo
In theory sales promotions have to work. Otherwise they wouldn't do them right? It sucks when the promotions fail. I have no experience with it, though and no results.
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In theory if they worked so well, then they would be done every month by every PPS program out there... it's a loss leader for most if not all programs and the value (so i'm told) is in the gaining of new traffic sources by new affiliates jumping on the big PPS bandwagon. You know a program isn't ready for a big PPS day, because they crash and burn on the day of the promo because they can't handle the traffic everyone and their dog is throwing at them. I've seen this happen numerous times, and then all the whiners hit the boards and cry about how all their traffic is going into a black hole.
Profitable for the program? Go figure that one out!
