Quote:
Originally Posted by Young
Interesting Gene. Though I think that it will probably produce crappy code much in the same way that Dreamweaver does.
|
I see its value primarily in quickly testing rough design parameters for CTR effectiveness using EVOLUTIONARY methods. Here's how an evolutionary design method would work:
Create a small set of very different designs with ad blocks
Convert them into themes using Divine
Rotate the themes on your blog and track CTR/payout
Pick the best performing theme and create a new set of VARIATIONS of that theme
Rotate the themes again and track CTR/payout
Keep doing this until you get the theme that converts your traffic best. At that point, I'd hand over the theme to a designer to smooth it out.
Of course there's drawbacks to this. Generally, people click based on CONTENT not design. The design is there to facilitate the click not force it (unless you're copying some banned blogs' techniques). So there has to be a way to CONTROL for content variability when you're tracking your CTR above or else you might pick the wrong theme to optimize.
