....with keeping up in todays market and consumer behavior as well as competition if you dont have something "free" to offer from your inventory.
For instance if design, offer "some free" design.....
If you host, offer "some free" hosting.....
If you produce content, offer "some free" content.....
Especially if your product has been offered for many many years......the only exception is if your product is a completely new idea or service, innovative and cutting edge which no one has done......yet....then in 10 years that too should have "some free"....
