Quote:
Originally Posted by DamianJ
Yes, that is why it says DEMO.
But it is a Sports Illustrated demo. That publishing house realises the future is in digitial. Playboy don't seem to.
It really is a matter of when, not if. There are already many ereaders on the market, just it hasn't gotten to the right mix of technology, pricing and features. That is just about the change. If you don't have a plan in place already, where do you think that leaves you?
You realise that demo was made by Sports Illustrated, right? Not some 'not released tablet manufacturer'.
That demo COULD have been done by playboy and COULD have gotten the attention this video has.
It is the publisher showing how ahead of the game they are. Thinking about a product for a bit of hardware that isn't out yet, but everybody with half a brain can see it around the corner.
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Settle down now.
It's a collaboration between a publisher and a marketing & development firm. It benefits the firm that built the application, "The Wonderfactory", just as much as it benefits Time. They WILL use this to pick up other publishing clients.
The Wonderfactory's goal in all this is not only to do the best job it can for it's client, but also put itself out there to other print media publications to show how their in house development team can build out custom applications to take traditionally printed publications to the next level.
Now, if I'm the Wonderfactory and I'm going to pick a publisher to work with the first one I use to showcase my firm's talents ISN'T going to be one that could possibly alienate part of my client base.
I CAN read, and I do fully understand what is being presented. Jesus fucking christ, you'd think I pissed in your cherrios.