Quote:
Originally Posted by Connor
As much as I agree that shows should not discount newbies... which happens too often... you can't discount to "BROgrams" either.
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True dat.
However, I can remember many show seminars that have been absolutely worthless and more than deserved the 12-36 people in the audience. They were little more than 6-8 people on a panel giving you a sales pitch and telling you about how
BROgasmic they were.
I guess if you want to throw shows like that, where the only real use is in the out of seminar networking time, then it is common sense why most do not want to buy a badge. Nor support the show and opt instead to going out side to have their BRO drinks and do business.
The point is, if you want people to pay $300.00 for a badge. Then you need to make it of some use to them. If the seminars are going to be talking heads, and sales pitches, then no one will want to go and pay for it. So do not blame the attendees for not wanting to waste their money.
If the badge can't get them some useful seminars, then maybe a free meal, a discount on their hotel room, some nice parties, or free BRO drinks. You need to actually have some kind of ROI on the badge investment. I have yet to see any provided by the show sponsor people in the thread.
The point is... you have to prove some actual VALUE for the cost of a badge. Just giving people a time and place to show up at a hotel and shake some hands for a few days is not a real VALUE, nor cost effective, to anyone. Big or small.
