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Lady Gaga a social media/viral marketing masterpiece?
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Uh, No....
I think the first paragraph makes it quite clear;
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Lady Gaga recalled her anguish at being ignored as she performed at a bar filled with drunken NYU students. No one paid the slightest attention to her until, fed up, she decided to strip down to her lingerie. "I started playing in my underwear at the piano and I remember everyone was all of a sudden like 'Whoa!' And I said, 'Yeah, you're looking at me now, huh?' "
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She's just a no talent sham who took her clothes off to get noticed.
Nothing more, nothing less.