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Old 02-16-2010, 09:24 AM  
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Effective Use of an API - Part I

In this post I'll focus on best practices for implementing multiple APIs to maximize your revenue potential by providing a better end user experience and supplying your sponsors with the highest quality leads. These methods are used by affiliates who do over $10k a day in new leads. Valuable leads that convert well for the sponsor and will help move you into second tier payouts. Why not work on your payout per lead while you're at it? Many payouts in the dating industry are based on your lead quality. That is, how well your leads convert into paid accounts...

First, some background. Most dating sites payout on lead acquisition rather than on a CPA basis. They may offer other payout methods as well but a non paid lead does have SOME value to a dating site as they are listed in the search results and could possibly cause another non paid member to become a member. This price is not set in stone and even if the site doesn't advertise it, there are probably multiple payout levels depending on how well you perform. Sending a ton of junk traffic is not the best method to make friends in mainstream. Mainstream dating is high profile business and many companies spend millions creating an effective brand in the marketplace. Associating that brand with a spammy site is NOT what they want you to do.

The benefits of using a Dating site API as an affiliate:
  1. An API lets you completely tailor a signup process (or any other process) to fit your own traffic. Only you have complete control over your traffic and only you have the ability to experiment around with the process and optimize it to see what works best for your traffic.

  2. Multiple API integration is fantastic but you should be directing any given user to one, MAYBE two sites. Never blanket sign up an account to a variety of sites... especially don't start signing up users over a period of time. This is spam and it's against the terms of service for many dating site APIs... it's a quick way to earn yourself a bad reputation and it's certainly not doing your user any good.

  3. Detecting whether a user is already signed up with a sponsor. This is a fantastic tool and many dating sites have a separate API call just to check on a screen name or email address. During your signup process for your user you can check against all the dating sites you're implementing and see which ones that user hasn't signed up for yet. This is vastly superior to having them click a banner, for obvious reasons.

  4. Learn which sites convert the best for each market segment for your traffic. API integration is all about optimizing your traffic. It's about quality over quantity. Using an API you act as a passthrough and so you have the capability to track your leads by any market segment you want. 18 - 22 year olds may convert best for you on site X followed by site Y... Send them to Site X first unless they already have an account in which case, send them to site Y. 18 - 25 year old gay traffic may convert better on site Z and 40+ traffic may do really well for you on Site A! Learn your traffic and optimize your registration paths to leverage the wealth of information you have available to you when using APIs.

In the next post I'll go into a working example of a very effective proven method for making APIs work for you and your sponsor.
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