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Old 02-16-2010, 09:36 AM  
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Quote:
Originally Posted by Varius View Post
This is completely dependent on how the site functions and how aggressive it is. You cannot generalize on this point.

Joining a dating site, for many, is NOT an impulse buy like you make it out to be. Mainstream or adult. Our average conversion rate used to be approx. 8-10 days, after they got to explore the site and received multiple "latest match" emails and other email enticements to join. Sometimes, all it takes is for a free member to see a "match" sent to him that does it for him and he'll go upgrade; it doesn't mean this particular match that got him hot and bothered was sent in the first day.

However, you have other sites that I'd classify as "fake dating" who spam the member like mad with fake messages and notifications as soon as they join; these easily see the member convert right away or not at all.
3 -4 days, 8 - 10 days... none of these are "weeks" as originally stated by Choker. I've never heard of a dating site who's highest conversion rate by account creation time was in the "weeks" category. We don't send any fake emails or messages at all, and after 96 hours likelihood of signup definitely declines.

But I agree, it's impossible to generalize an entire industry... that was my original point, I just provided a contrasting real world example... I should have clarified
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