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Depending on how stable revenue and traffic is 12 months back, 6 months back and the last three months. How is the revenue made? From signups, advertising on the site or other method?
For a good quality site, 10-12 months revenue, caculated as an average of the last three months revenue, given that it's pretty stable 12 and 6 months back.
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The truth is not affected by the beliefs, or doubts, of the majority.
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