Thread: About Your Customer, AKA John Smith
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Old 03-02-2010, 09:18 PM  
Brujah
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Reminded me of the old adage:

"To sell John Smith what John Smith buys, you've got to see John Smith through John Smith's eyes"

or

"If you want to know why John Smith buys what John Smith buys, you’ve got to see the world through John Smith’s eyes."
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