Quote:
Originally Posted by Varius
Very good info Bobby 
I'd like to add one other factor, very often overlooked, is having valid html/css code. While i don't have a solid case study, it's been my experience that valid documents rank better.
Not to mention, it's just a good practice anyways, as having valid code will prevent most cross-browser "surprises" and make your site more accessible. Validation check tools can also alert you to where you may have forgotten alt tags on images, etc...
I recommend using this free validation tool: http://validator.w3.org/ |
True, forget about tables, do it all in clean CSS and html, and validate it.
Also, a hand written script does way better than an "off the shelf" script you can buy... Uniqueness is key!
And always, always, always, make your own texts, descriptions, linking structure etc etc...
