Thread: Email 101
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Old 03-29-2010, 09:17 AM  
DamianJ
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Join Date: Jul 2006
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To try and get this back on track, here is a bonus thought.

Subject lines

No more than 56 characters. You thought Twitter was restrictive, well think 84 characters *more* restrictive!

You need to get their attention quickly and achieve standout. Personalisation* is great for this. So adding variable_firstname is a winning tactic:

Hey, Damian, here's this week's update...

But, the important thing to remember is that you only get 56 characters. This isn't a law, but is Best Practise and will mean that it is very likely that your beautiful, hand-crafted subject line will not be truncated by the email client.


*yes, it has an s not a z, I am British
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