Originally Posted by Far-L

Well in our case we are pretty up front about wanting people to ask permission first and then we are very specific about what is ok or not ok. We are also small enough to have reasonable control over the situation. We have had some nightmarish legal precedents in our history that have made us very aware of the advantages and disadvantages of affiliates using/misusing our marks. Since our brand is literally the oldest established amateur video brand we have to be hyper vigilent about our marks.

So far, as a result of our experiences, we have been able to amicably resolve nearly every dispute without resorting to attorneys or WIPO complaints and with turning the webmaster into a successful affilliate. We always start with the sugar, never the vinegar; works for us.