Nope. They will just adapt.
You are already starting to see 2.0 versions of the typical traffic tube, with the pay site tube, mobile tubes, and what not.
Additionally, on those high volume traffic tubes.... as long as BROgrams keep payin for ad spots, they are safe no matter what goes on with cross sales or credit cards.
All in all, it's a non-issue to most tubes out there.
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Enough Said. 
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