gideongallery

you need to explain this because when i charge back something i need to fill out a 4 page form with a penalty of fraud declaration

so if your doing split test between giving them full access on the trial and giving them limited access on the trial

so if in the 1st case people who backed out of charging back because they saw the penalty of fraud declaration

could easily be replaced with people who actually were pissed didn't fear the fraud declaration but basically said fuck it it will cost me 60 cents to mail the fraud dispute it not worth it.

when they had no justifiable reason to charge back fear of procecution would stop them
when they did have a justifiable reason inconvience did

you would still get zero change in charge backs and have people not agree with your definition of trial.


you claim to have years of statistical analysis training you should understand this concept.
matching the test to the claim, issolating the variables in the transaction, that stuff you learn in the 1st year of university.

i will give you the benefit of the doubt how did you issolate /eliminate the transactional reasoning for a charge back from your test, maybe i am to stupid to see how you did that.



i tested MBG on the join page i got 5.43% bump in conversion

ryan diess(sp) did the same thing on his sites and averaged something over 6%

puffy like the one brazzers has on it join page
which implys a money back guarrentee but doesn't actually stat it will get 3.12% increase in conversion (as long as it is trusted which it won't be after someone gets screwed like above)




limits can be stated as benefits for the non limited option

in that context the limit would be a benefit (just like the brazzers + mofos on this join page)

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