Quote:
Originally Posted by TheDoc
I had a .5% before and a .5% after - so the answer is zero!
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You're completely dismissing a huge variable to get your numbers. The number of users who are dissatisfied but do not feel it's worth it to charge back.
For example:
Option A: A $1 trial that offers full access to the members area. 1 in 200 chargeback but 20 feel ripped off.
Option B: A $1 trial that offers limited access and it is not disclosed on the tour that the trial is limited. 1 in 200 chargeback but 100 feel ripped off.
The same number of users chargeback but the dissatisfaction level rises 5x. The chargeback numbers stay the same because the actual % of users willing to do a chargeback for $1 is so low as to not affect the outcome. What happens the next time that user who is dissatisfied comes across a trial offer? The more they are lied to, the less likely they are going to take up the next trial offer, even if that new sites offer is legitimate. You're building up a customer base that distrusts everything.
I never once said that a site shouldnt or cant do a limited trial. My point is that if a site is going to go this route, what is offered in the trial should be clearly visable and explained (like the NetFlix example).