06-17-2010, 12:10 PM
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Choice is an Illusion
Industry Role:
Join Date: Feb 2005
Location: Land of Obama
Posts: 42,635
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gideongallery Bourdain
Quote:
CONAN: Here's an email from Everine(ph): I was curious about flashing your Chase Sapphire card at the Istanbul - in the Istanbul episode. Doesn't that go against your previous views about selling out? Also, give me a call if you want some good Turkish food places.
(Soundbite of laughter)
Mr. BOURDAIN: Yeah, product integration, it's a painful fact of life. The fact is, nobody watches TV in real time anymore. Advertisers know this. They know that everyone watches - the majority of the audience watches on TiVo or DVR or downloads. So the only way that - you know, increasingly, the only way that advertisers want to pay for your show is if their product is actually in the body of the show. So, yeah, I mean, I sold out. I'd like to say I took one for the team. But, you know, it's fair comment. I address this in the new book. I mean, the first chapter...
CONAN: You do. Yes.
Mr. BOURDAIN: ...is called "Selling Out." And...
CONAN: Done that Imodium spot yet?
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http://www.npr.org/templates/transcr...ryId=127884011
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Enough Said. 
"Would you rather live like a king for a year or like a prince forever?"
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