Quote:
Originally Posted by Robbie
Not to sidetrack this thread...but seriously? There isn't a "marketing professional" in the world who can sell my stuff better than me. And there are quite a few guys in this business who run circles around guys who took a marketing class.
Just sayin'...Knowing a niche down to the greatest details and knowing EXACTLY what makes the lovers of that niche's dicks get hard beats the hell out of some marketing guru and his stats and charts and no knowledge of the niche.
This is porn, and we fulfill a need that is unique and special. This ain't selling televisions and cars. This is selling fantasy and sexual satisfaction.
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well, maybe you'd have continued reading like 10 words ahead
Quote:
Originally Posted by harvey
(whether they're using marketing pros or they have people that knows it intuitively)......
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as for this:
Quote:
Originally Posted by Robbie
This is porn, and we fulfill a need that is unique and special. This ain't selling televisions and cars. This is selling fantasy and sexual satisfaction.
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Your own words are proving you wrong. Please bear with me while I explain it:
Your first sentence is quite right (barring all needs are unique and special, but let's assume this is way more special).
The second is right to some extent: I wouldn't hire RadioShack's marketing manager to run an adult campaign, that's a given, and that's why marketing has specialization fields: by this time, adult business should have many marketing pros (I mean pros by acquired knowledge or by
experience/intuition), and we all know they barely exist. Heck, I've seen a " GFY Educational Series" on marketing where the article was about.... Winnieh the Pooh (for real). I disagree somehow on the "cars" subject, since there are several correlations between sex and cars (as a matter of fact, most car marketing revolves around sex).
And your 3rd sentence is true to some extent.
yet, you're proving yourself wrong.
See, by your own words, any person in the world who likes sex or porn should be able to be a successful adult industry marketer. I hope you will agree that's not the case, very far away from that. let's go further: would you say many of the adult companies closing doors didn't like sex? or they didn't know about adult business? We both know the answer. Yet, they're closing. They had experience, they liked sex, some of them had countless economic resources and hefty budgets, and they're closing. While you are not.
Wouldn't you say that you have some kind of advantage (
whether it's by acquired knowledge or experience/intuition) they didn't have? Or maybe they used non-professional "bros", friends or people that simply likes sex?
another example by your own premise: I like computers, I use them everyday, I use search engines to search for data. So that should entitle me to be Google's Marketing Director, after all I like the same things. Yet I've the feeling Google CEO will laugh at me, even thought I'm willing to take the position for 1/4 of what they're paying now.
So no Robbie, you're wrong. You've specific skills and abilities, and you're an exception, not the norm. I'm pretty sure you know a lot of inside information about adult companies, probably more than me, and even though you love to be a nitpicker (like in this thread
) you'll have to agree most of the failures came because of lack of professionalism and wrong human resources