This can be for sure a very good idea, if you can show some nudity for free online plus making it interactive it can be pretty successful but you need loads of traffic and for sure funds.
The development part is the easiest part. Finding talent, sketch, managing the whole process will be a hard one.
If you really want to do something like this you there needs to be collaboration with a cam company and a big content producer/brand/label.
This could be required to offer the 18+ BB winners cash a contract to be featured in one of the new productions and offering them their own site.
In this region (Czech Republic, Slovakia and Hungary) there is enough talent but you need to offer them something.
So in other words you need to have some heavy funds for a) talent scouting, b) location/facilities, c) staff and d) marketing lots of marketing that generates traffic.
Once you have that settled you need to define a format/storybook that will never end but only grows.
Lets say you work with a group of 10 individuals (6 girls / 4 guys) and the term is 4 weeks you will to have a new group stand by to do the next term.
Also focus on your revenue streams (web, mobile, sms and future Google TV) and define a combined pay-per-second business model and subscription fee.
Once again this you can't do alone, you will need to hookup with some big online adult company who participates in revenue sharing and as added value finding new talents.
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