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When it comes to paysites - and I run 23 of them - I don't focus on 'bounce rates' as much as I do on overall 'stickiness'. (MY definition of stickiness: over 2 minutes+ on site, with at least a click thru to the Join page)
Remember, some of these surfers have bookmarked your paysite, and are coming back for a quick glance to see if you've updated, or to re-consider buying. Some will come back 3-4 times, for 5-10 seconds, once a week before Joining.
So I ignore 'bounce' and look for a 'stickiness' ratio of 35%+. Anything under 30% and my chances of a sale drop like a stone; anything above 35% and a sale is almost gauranteed.
Time on site + click thru to the Join page tells me much more than bounce rate.
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