|
Why is the porn industry is so hard today?
The simple answer is THE CUSTOMER IS REJECTING BUYING.
So the hard question is why is the customer rejecting buying?
When I first came into porn the quality of the product was abysmal and the profits were huge for the few who did produce. Over the next 3 decades quality rose and then fell. The reason was simple, as it became easier to produce more titles were published yet over all income did not match the rise in production. So the budgets for producing a porn movie were cut again and again. Soon the standard for what was sold was low. But the customer had no option, he had to buy or borrow from a friend.
Adult magazines were immune to this trend because the distributors and sales points limited the number of titles allowed.
Then the Internet came into peoples homes and within a very short time sales of porn videos started to fall.
The Adult Internet was a very easy place to make money for years. New people coming online everyday and for years it was easy. The main cry for years was TRAFFIC, TRAFFIC, TRAFFIC. Few sites were putting the customer first in their quest to get new webmasters to send traffic. The customer had no option, if he wanted to view a full scene he had to pay for it. Even though the amount of free porn was escalating sales were holding. New sites were going up daily and everything seemed rosy.
Again the Internet Porn industry was repeating the mistake of the Video Porn industry. Catering for the customer was the least important thing. Putting up more and more sites, giving more and more to traffic generation left little for the most important person. The customer. His main concern was the quality of the product of the product he was buying and content budgets were being cut to provide more scenes for less money. Look around and see if you can find any of the top porn shooters shooting for websites that don't own. The answer is none. Pierre Woodman, Gabi Pontello, Viv Thomas, Jack Harrison, PT Thomas, Steve Shields and many more have always been "Guns for hire" in the porn business. None work, to my knowledge, have been employed by a porn site on a constant basis. Was the content budget so small sponsors could not afford them? Even I made more money selling a scene non exclusive than any site would pay for it exclusive.
Websites lagged behind in what they were offering the customer in an ever changing world and earnings started to fall. This happened long before the Credit Crunch or Tubes. Both of these made a bad situation far worse.
So what's the solution?
Put the customers first. Look to his needs and fill them. Or lose them to people who do, what ever their business model is.
|