View Single Post
Old 07-15-2010, 09:52 PM  
will76
Making $$$$ w/ ClickCash
 
will76's Avatar
 
Industry Role:
Join Date: May 2003
Location: USA
Posts: 18,037
business thread.... geo targeting ads, false advertising in general? discuss.

I'll be the first to admit I advertise girls as "online" that probably aren't online. Plenty people use fake chat promos, the fake im box pop ups, or saying someone is in your city but they are not. 95% of us probably do some or all of that.

So... when I read this it made me think, would be fucked if Attorney generals ever went after porn / online sites? Almost everyday I get hit with some pop up from a site saying I am A WINNER!!! when you know i didn't win shit.


http://www.state.ia.us/government/ag..._Group%20.html

Quote:
Suit alleges Smart Automotive Group used “false-premise” ads to trick consumers into thinking vehicles were “seized and repossessed” or “liquidation” vehicles, or other vehicles being sold at bargain-price sales events, when that was not true.

Des Moines. Attorney General Tom Miller filed a lawsuit Friday alleging that a Louisiana company called Smart Automotive Group used deceptive “false-premise” ads for used-car sales events in Iowa. [Go to lawsuit.]

“We alleged they used deceptive ads to trick consumers into thinking used cars and trucks were being sold at bargain prices at special sales events when in fact vehicles were from dealers’ regular used-vehicle inventories,” Miller said.

According to the lawsuit, Smart Automotive sale ads falsely used terms such as “Seized and Repossessed Vehicle Event,” “Statewide Used Vehicle Liquidation,” “Emergency Disposal Event,” and other deceptive and misleading terms that were not true.

Smart Automotive Group sold promotional advertising and sales packages to Iowa auto dealers to increase sales of the dealers’ used vehicles, the suit said. Such packages “are designed to trick consumers into believing the vehicles come from a source other than the dealer’s usual used vehicle inventory and are available at lower than usual retail prices,” the suit said. Miller called the practice “false-premise” deceptive advertising.

“The problem is that such ads mislead customers into thinking vehicles must be sold quickly and at bargain prices, when that is not the case,” Miller said. “Consumers are misled, and sometimes they end up paying prices that are even higher than normal.”

The suit also alleged Smart Automotive Group used other misleading ads or tactics, such as scratch-off prize cards, as “a subterfuge designed to trick consumers into visiting the dealership,” subjecting consumers to undesired sales pitches.

The suit also said Smart Automotive sometimes sent in sales teams who “use high-pressure sales tactics to sell consumers vehicles under false pretenses.”

The suit was filed Friday morning in Polk County District Court in Des Moines. It asks the court to order civil penalties up to $40,000 per violation of the Consumer Fraud Act, order restitution for consumers, and prohibit future violations.

Defendants named in the lawsuit are Smart Automotive Group, LLC, located at 1329 Gardenia Drive, Metairie, LA, and Bernard E. Burst III of New Orleans, President of Smart Automotive Group.
cliff notes. A company doing advertising for a car dealership advertised an event as " “seized and repossessed” or “liquidation” vehicles NEED TO GO! When in fact is was just their regular used cars from the lot with regular pricing. Also they offered scratch offs and other tactics to make people think they won something to get them in the store....

The AG is asking for $40,000 a violation.

so.... when we advertise someone as being in their town, they signup and that person is not. Is that any different (or worse) than saying this car has been repo'ed this price is rock bottom and it is just a car off the lot with normal pricing?

Seems to me we would be fucked. What do you think?
__________________
ICQ: 86364801 Email: will [at] innovativeassets [dot] com

PROGRAM SHIT LIST - DO NOT PROMOTE (click link for gfy thread)
FNCash | Media Revenue

Last edited by will76; 07-15-2010 at 09:53 PM..
will76 is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote