A lot of times they do a limited release like this to try to build up some buzz and get some good reviews then they expand it out. $1210 per screen isn't that good though. Had they released it on 2500 screens like big releases get it would have only made 3 million which would have landed it in the #10 spot for the weekend.
I don't know that it won't pick up some steam and eventually end up doing decently, but I always thought that the primary audience for the movie was porn webmasters. I personally don't know anyone outside the business that has any interest in seeing it.
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