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Originally Posted by Ethersync
Yes, we can be 100% sure of this.
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Well, I guess we will have to agree to disagree. We can assume they would spend more money on advertising, but we can't know that for sure and even if they did we don't know how much more they would spend. Would it be twice as much, ten times as much? We can't know that.
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It's weird to pay for advertising in a city that is not even showing the film unless they are just gearing up for the big release August 20th. Also, you are comparing this movie to Step Up 3D which without question spent more on advertising and has a built in audience since it is the 3rd film in a successful series.
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You are probably correct. They are probably advertising in advance for a wide roll out. They way I understand it, the size of the wide roll out often depends on how well a movie does in its limited release. If you go by average per screen it isn't in the top 20 which isn't a good sign. It doesn't mean it is a flop, but it isn't a good sign of things to come.
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The film cost $20 million. The advertising budget was not released by the studio. If the film does $50 million at the box office internationally it will considered a success. It will mean once the money rolls in for Blu-ray/DVD/TV/Foreign sales it will be quite profitable.
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Like I said, we can't know if it is a flop until we see all the box office numbers as well as the DVD/Pay per view and other sales. With a budget of 20 million it will most likely make its money back unless they have spent a ton on advertising and it dies at the box office.
I guess we will have to wait and see.
My personal prediction is that it will get a wider release and may break into the top 10, but it won't preform much better than it already has on a per screen basis. I just think it is one of those movies that has a limited scope as far as audiences. Like I said before, the only people I know who have any interest in seeing it at all are adult webmasters. Obviously, there are others that will want to see it and there are fans of the actors in it that will want to see it, but I personally feel it is pretty limited as far as potential audience. . . but then again, I'm a smut peddler, not a movie studio exec so I could be way off base.