Quote:
Originally Posted by bronco67
That strategy only works if you have a good movie. Has Luke Wilson ever been in a good movie? Case closed.
You're right about nobody wanting to see it. This movie is very under the average person's radar.
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Yep, pretty true, which is why limited release movies are USUALLY done for more of the Cannes type films that are actually pretty good. If a movie sucks, it dies on the vine in limited and a lot never even expand. That's how you sometimes get some fairly high budget movies (or at least tens of millions) making less than a million dollars sometimes, which this might do given this opening.
A $3 million opening, which would have been what this would have done with about 2500 screens, would be equivalent to the $1-$2 million openings of a decade ago...$3 million isn't even close to respectable anymore, and generally a $3 mil opening means it'll make $5-7 million overall.
I think this movie's problem is that Luke Wilson is more of a "family" actor, so him being in this kind of a movie kills its target audience, and it being the kind of movie it is kills HIS biggest audience, so it's lose/lose having him in a movie like this. Plus he's been doing so many of those stupid AT&T commercials which probably doesn't help.