There's a happy ending because the product in question has a PHYSICAL component. Piracy of purely digital products, on the other hand, don't often lead to happy endings. Unless there's a technical fix like MICROPAYMENTS see:
http://gofuckyourself.com/showthread.php?t=992979 In the micropayments situation, the pirated stuff becomes BRANDING and VIRALIZATION tools as opposed to merely stealing from the content producer.