If you want a big traffic site worth money with tons of eyeballs on it you need to make something incredibly, incredibly stupid, narcissistic and asinine. Unfortunately as my knowledge and experience continues to peak I am progressively less and less able to put myself in the shoes of the average moron and understand what would appeal to them.
Makes me wanna pack it in sometimes. Really, its like living on another planet.
Look at text messaging going back... who the fuck would have thought tweens and teenage girls would come to spend BILLIONS writing pointless and ridiculously stupid messages to each other all day, non-stop on a NUMERIC FUCKING KEYPAD.