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Old 01-15-2011, 06:16 AM  
emjay
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PR - Ukash, the world's largest e-Money Network, Chooses iovation Fraud Protection

Ukash Joins Growing List of Marquee Financial Services Clients using iovation ReputationManager 360

London - January 2011 - iovation, the Device Reputation Authority? protecting online businesses from fraud and abuse, today announced that Ukash, the world's largest e-money network, has adopted iovation ReputationManager 360 for global fraud protection across its growing line of e-commerce payment services.

Through its ubiquitous single-use prepaid voucher, Ukash enables consumers to convert their cash into electronic money which can then be spent at participating merchants, reloaded into e-wallets and prepaid cards or sent around the world. Ukash are constantly innovating to broaden the utility of the voucher and now also offer Ukash NEO - a virtual prepaid MasterCard which can only be obtained with a Ukash voucher and allows consumers to spend at any website accepting MasterCard.

"As the world's leading e-money network, it is essential that we remain at the forefront of the fight against e-crime and money laundering. To that end, it was a logical step to partner with iovation, the world's device reputation leader," said Chief Risk Officer, Stan Rubin. "As we continue to innovate our offering with additional products through new channels in an ever-expanding number of territories, iovation ReputationManager 360 will help Ukash spot cyber criminals upfront."

iovation ReputationManager 360 is a comprehensive fraud prevention solution that combines customizable business rules, risk profiles, and the shared experiences of more than 2000 fraud analysts from leading brands worldwide. The service helps online businesses stop criminals before they have a chance to do damage to their business and customers. More than 30 major financial services firms use iovation's fraud protection service to gain greater flexibility and control over the activity on their website by incorporating deep intelligence about end-user devices, associated accounts, and shared history.

"We are honored that iovation has been chosen to protect Ukash e-commerce payment solutions," said iovation CEO and Founder, Greg Pierson. "Ukash joins a growing group of the largest financial services clients in the world that report and share their fraud and abuse experiences. Together, we've created a collaborative environment to mitigate risk and help make the Internet a safer place to interact and do business."

About Ukash®

Ukash®, the global e-money network, enables consumers from anywhere in the world to shop, pay and play online safely using cash. Ukash is a secure payment method developed to protect personal identity and financial information when making online transactions; eliminating the threat of credit and debit card fraud for consumers and repudiations and charge-backs for retailers.

Established in 2001 under the holding company Smart Voucher Ltd, Ukash has grown to more than 420,000 physical points of purchase, and is available in more than 50 countries around the world. In 2008, Ukash® established a strategic partnership with South African payments giant Blue Label Telecoms - part owned by Microsoft - to develop the brand's services.

Ukash® is regulated by the UK Financial Services Authority (FSA) and operates as one of only a small number of Electronic Money Institutions, a status that allows a single maximum online cash payment transaction of up to £500/?750.

Uniquely numbered Ukash® vouchers are available through payment terminals in retail outlets across Europe, South Africa, South America, Canada and Australia and are also issued online from the company's website in selected European territories.

The technology behind Ukash is protected by patents registered across the Smart Voucher database and functionality and is, as such, protected by Patent Law in all the major economies of the world. Ukash® is a registered trademark of Smart Voucher Ltd.

For more information on where Ukash is issued please visit www.ukash.com/countries and follow us on Twitter www.twitter.com/ukashbusiness

About iovation

iovation protects online businesses and their end users against fraud and abuse through our industry-leading combination of shared device reputation and real-time risk evaluation. iovation's customers leverage the world's largest syndicated database of Internet devices and relationships between them to determine the level of risk associated with any type of online transaction. Retail, financial services, social network, gaming and other companies make real-time queries to iovation's knowledge base of over 450 million devices from every country in the world. Every day, iovation protects more than 5 million transactions and stops over 100,000 fraud attempts. For more information, visit www.iovation.com.

http://www.ukash.com/business/press-...rotection.aspx



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