Originally Posted by DamianJ

Here's an idea.

Let's pretend for a sec that we work in Mainstream, not smut.

In mainstream, when a supplier claims something he then provides proof to back that up.

Rather than calling everyone who says it is a rip off idiots, they publish things called Case Studies. There are reports where a client and a supplier work together. They examine the problem (say SERPS). They then work out a solution (say SEO hosting). They then do *research* that proves that after the solution was implemented, the client saw the problem be removed, or helped. In this case, a higher ranking for chosen terms.

It's so easy to set up, to measure and to prove it works or not I wonder why suppliers do not offer the marketplace such 'proof' if it does actually provide an ROI.