Originally Posted by harvey

Because at some point it was exactly what was needed, there's a well thought marketing procedure behind that with lots of psychological techniques supporting it and as retarded/ugly/whatever it may look, it worked. Then the copycats tried to do the same and failed miserably while making the good ones fail by over-flooding the web with the same apparent marketing research, only that without the thinking process behind it. A clear example is the OP's site, he/she tried to copy what he/she thought would work and made all the newbie mistakes that shows he/she has not a fucking idea about the subject. Probably just copying pasting some freely available info in a .doc or .pdf and that's it.