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I would start with getting a faster server or host... your site came up very slow for me and I have one hell of a fast connection. Slow sites/servers will kill conversion ratios faster than anything and improve them better than anything you could ever do.
Then on your join page, you need to make the join button stand out, and have a call to action on it or around it. You can't go wrong with a big Click Here To Signup, Join, Get Access, ect button. I actually had to read on your join page to figure out what to click - it should be almost second nature as to what to do next, so make it clear and tell them exactly what to do.
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