Everyone remembers the Darth Vader ad. Few remember the sponsor behind the ad.
Source:
http://adage.com/superbowl/article?article_id=148756
Quote:
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Volkwagen's "The Force" spot was this year's Super Bowl commercial you liked best, according to Nielsen research. Its performance for brand recall, though, wasn't as strong. See the full Nielsen lists of most-recalled and best-liked spots from this year's Super Bowl.
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