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Old 02-18-2011, 10:23 AM  
Paul Markham
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Join Date: Jun 2001
Location: On the sofa, watching TV or doing my jigsaws.
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Quote:
Originally Posted by Shap View Post
Doing something accomplishes more than doing nothing.

Btw I don't think it's a coincidence one of the companies growing in sales happens to be a company who's brand is well promoted but content hard to find.
Agreed, doing something is better than doing nothing.

But what will it cost to protect content that's no different from content on dozens of other sites?

Would it be cheaper and better to sell to produce content that isn't duplicated on site after site. Or content that has little innovation, imagination or even skill to produce?

The EASIEST thing today is to put up a website, even I can do it LOL. The next easiest thing to do is to point a camera at a girl/guy. Then design is next and the hardest thing to do is market a site that's got loads of content with little going for it.

So the industry spends the most time and money on doing the marketing. When it comes to innovation, imagination and skill it's all there in the marketing.

Protecting your content against pirates will cost money. The ROI will be small if the content isn't worth protecting.
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