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Old 03-07-2011, 01:33 PM  
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The dangers of Ad retargeting

There's a thin line between retargeting and stalking. Check it out at http://www.askshane.org/traffic-gene...e-stalking.php

Quote:
I?m a big fan of companies knowing general information about me so that I can see better ads as I browse the web. I?m going to see ads anyway, might as well be ones that are interesting.

I?m also fine with retargeting, the strategy of serving me ads based on a site I?ve been to but chose to leave without making a purchase. Offline stores would love to be able to do that.

However, let?s imagine a scenario where an offline store had a sales rep follow you out of the store and start showing up everywhere you went. Starbucks, the grocery store, the driving range, church ? you name it, there he was. Always.

It wouldn?t take long for you to get pretty freaked out.
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