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Old 04-19-2011, 02:36 PM  
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Ad survey finds: Ads based on 'distraction' don't work

Many sites still use a disruption model for their ads. Oftentimes it is executed to function as a DISTRACTION model. End result--really bad ad click %

Survey results and RECOMMENDATIONS at boosting ad clicks are located here: http://www.mediapost.com/publication...art_aid=148887
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