http://www.comscore.com/Press_Events...ons_in_Q1_2011
Quote:
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Popular social networking site Facebook.com led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook?s market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1 percent), followed by Microsoft Sites with 54 billion impressions (4.8 percent) and AOL, Inc. with 33 billion impressions (3.0 percent).
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I wonder if they include Fanpage spam in their calculations
Read my previous post re why Facebook changed their feed layout. The ad sales numbers might have something to do with it?