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I'm just building building building right now... conversions are brutal (but when USA pulls itself out of the slump in the next 1-5 years i'll be ready and waiting to cash in...
Oh yeah, think long term baby. Porn is an impulse buy... the first thing people do when they got other commitments is stop the impulse buying sprees and with most content freely available on torrents and filesharing sites, its easy for most consumers to stop billing and spend a few extra minutes looking for free content instead.
But make no mistake, once things improve, they'll be back - they want to pay for no hassle, good content.
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