Originally Posted by jimmycooper

I've been thinking about this and I actually think that a low cookie expiration, relative to the amount of traffic you have and the type of traffic you have, can be preferable in some instances.

If Affiliate X doesn't get much organic traffic and relies largely on gallery submissions and/or link exchanges for traffic, the likelihood that a potential customer has already clicked on the sponsor's website via another affiliate is much greater than the likelihood that the customer would first click on the sponsor's website via Affiliate X's website. In such a case, I think that a 1 day cookie would be preferable.

I wouldn't necessarily base an entire strategy on that theory, but it's something to think about.